What looks like a lipstick and twists like a lipstick, but features a whole new applicator whose bullet never loses its shape? Pucker up for the newly released Exude lipstick ($29) with its unique crystal applicator, which not only releases the perfect amount of lipstick for each use, but will never wear down, melt or crumble. One twist of the tube exudes a perfect-sized dollop—a single-dot of elastic gel crème or lipgloss. The innovative, patented lipstick was created by cosmetics industry veterans Diane Breidenbach and Laurence Mille, and will officially launch in October with stylist Rachel Zoe serving as brand ambassador. The lip crème is available in nine colors, the lipgloss in five. Both products are housed in a sleek, minimalistic soft-touch white case.
 
More info: www.exudelipstick.com